Dr. Neha Arora

Assistant Professor

Interest Area(s)

  • Print Media
  • Digital Media
  • New Media
  • Emerging Media
  • Media Research
  • Artificial Intelligence in Media
  • AI-based Media Content Creation
  • Digital Media Studies
  • Media Literacy
  • Public Relations
  • Content Writing and Editing
  • Proofreading
  • Journalism Education
Dr Neha Arora is an accomplished academician, researcher, and media professional with over a decade of experience spanning higher education, journalism, field reporting, print media, research, and content editing. She holds a PhD in Mass Communication from GD Goenka University and possesses a multidisciplinary academic background in Mass Communication, Journalism, Education, English, and teacher education. She has worked as a freelance print-media professional and as a District Correspondent with leading newspapers, including Amar Ujala, Punjab Kesari, and Jagmarg, gaining extensive practical experience in reporting, news gathering, interviewing, and content development. Her academic and research expertise encompasses Print Media, Digital and New Media, Media Research, Public Relations, Media Literacy, Digital Media Studies, and Artificial Intelligence in Media Content Creation. She has published 20+ research papers and book chapters and has authored two books on Journalism and Mass Communication. She is passionate about experiential learning, student mentoring, curriculum development, critical thinking, and integrating emerging technologies into media education.
  • PhD in Mass Communication – GD Goenka University, 2025
  • M.A. in Mass Communication – Kurukshetra University, 2017
  • Post Graduate Diploma in Journalism & Mass Communication – Kurukshetra University, 2016
  • M.A. in Education – Kurukshetra University, 2015
  • M.A. in English – Kurukshetra University, 2009
  • B.Ed. – Kurukshetra University, 2010
  • B.A. – Kurukshetra University, 2007

Academic Experience

  • Assistant Professor
    School of Emerging Media and Creator Economy, K.R. Mangalam University
    July 2026 – Present
  • Assistant Professor – Journalism & Mass Communication
    Vivekananda Global University, Jaipur, Rajasthan
    October 2025 – July 2026
  • Assistant Professor – Journalism & Mass Communication
    Lingaya’s Vidyapeeth, Faridabad, Delhi NCR
    October 2023 – June 2025
  • Assistant Professor – Journalism & Mass Communication
    Chandigarh Vidya Jyoti Eduversity, Punjab
    November 2022 – October 2023
  • Assistant Professor – Journalism & Mass Communication
    Guru Nanak Girls College, Yamunanagar, Haryana
    August 2020 – September 2022

Media & Professional Experience

  • District Correspondent – Jagmarg Newspaper
    January 2021 – December 2022
  • Content Editor – Sach Ki Dhawani Magazine
    2020 – Present
  • District Correspondent – Amar Ujala & Punjab Kesari
    2018 – 2020
  • Freelance Print Media Professional / Journalist
    2015 – 2018
  • Program & Communication Coordinator – Emotional Enlightenment Foundation
    July 2025 – October 2025
  1. Verma, A., Singh, P., & Arora, N. (2025). Empowering the voiceless: A systematic review of literature on community radio’s impact on marginalized communities in India. Journal of Communication and Management, 4(1), 45–55. https://doi.org/10.58966/JCM2025417
  2. Wani, T. A., Sarna, S., Gupta, S., Rai, S., Singh, J., Arora, N., & Chavan, P. (2025). AI-generated compositions in music education. ShodhKosh: Journal of Visual and Performing Arts, 6(3s), 92–101. https://doi.org/10.29121/shodhkosh.v6.i3s.2025.6794
  3. Sarna, S., Arora, N., Sharma, R., Karunakaran, M., Patil, S., Tiwari, R., & Ingale, K. (2025). Ethical concerns in AI-generated sculptural art. ShodhKosh: Journal of Visual and Performing Arts, 6(4s), 278–288. https://doi.org/10.29121/shodhkosh.v6.i4s.2025.6864
  4. Kuppuswamy, K., Arora, N., Verma, S. K., Kumar, A., Bhargava, A., & Jadhav, M. T. (2025). Style transfer in printing and photography education. ShodhKosh: Journal of Visual and Performing Arts, 6(5s), 141–151. https://doi.org/10.29121/shodhkosh.v6.i5s.2025.6915
  5. Neha, Siwach, K., & Singh, P. (2024). Digital convergence and print media: A study on perception, impact and innovation in India. In Proceedings of the 2nd PAMIR Transboundary Conference for Sustainable Societies (PAMIR-2 2023)(pp. 228–232). SciTePress. https://doi.org/10.5220/0012786200003882
  6. Neha, Vij, S., Singh, P., Jaisal, M., & Verma, A. (2024). Print media in the digital age: Navigating change and audience engagement. In Proceedings of the 2nd PAMIR Transboundary Conference for Sustainable Societies (PAMIR-2 2023)(pp. 478–482). SciTePress. https://doi.org/10.5220/0012871100003882
  7. Arora, N., & Siwach, K. (2024). Beyond the ink: A comprehensive analysis of digital convergence and its effect on the Indian print media ecosystem. International Journal of Multidisciplinary Research and Technology, 5(2). https://doi.org/10.5281/zenodo.10727929
  8. Neha, & Singh, P. (2023). Digital convergence: A new paradigm of media. International Journal of Novel Research and Development, 8(2), c487–c489.
  9. Neha, & Singh, P. (2023). Investigating the role of print media in the age of fake news. International Journal of Multidisciplinary Research and Technology, 4(3), 32–38.
  10. Neha, & Singh, P. (2023). A meta-analysis of the changing landscape of Indian print media in the era of the digital convergence. Bharatiya Shiksha Shodh Patrika, 42(1)(ii), 219–226.
  11. Neha, & Singh, P. (2023). The impact of social media on government accountability: A comparative study. International Journal of Multidisciplinary Research and Technology, 4(5), 13–29.
  12. Neha, & Singh, P. (2023). A meta-analysis of the impact of social media on government accountability. Journal of Foundational Research, 31(2C), 51–58.
  13. Neha, & Singh, P. (2023). The impact of social media on consumer behavior: A meta-analysis of influences, engagement, and purchase decisions. Journal of Foundational Research, 31(2C), 17–28.
  1. Role of Corporate Communication in Promoting ESG and Sustainable Development: An Empirical Analysis—1st International Conference on Sustainability, Resilience and Inclusive Development (ICSRD-2026), Ram Lal Anand College, University of Delhi.
  2. Cultural Continuity in Digital Spaces: Indian Knowledge Systems, Media Innovation & Global Pathways— ANUBHUTI 4.0: Discourses in Indian Knowledge Systems: Pathways of Culture, Inclusion, and Sustainability, Vivekananda Global University, Jaipur.
  3. E-Learning, Media Literacy, and Journalism Pedagogy: Revisioning the Knowledge Transmission of Higher Education— ANUBHUTI 4.0: Discourses in Indian Knowledge Systems: Pathways of Culture, Inclusion, and Sustainability, Vivekananda Global University, Jaipur.
  4. Narratives of Sustainable Development: Digital Environmental Journalism Trends— 5th International Conference on Recent Trends in Environment and Sustainable Development (RTESD 2026), Vivekananda Global University, Jaipur.
  5. Effectiveness of Digital PR Tactics on Instagram vs. Traditional Platforms: A Focus on Generation Z— International Conference on Media & Communication (ICMC 2025), De Montfort University, Leicester, UK.
  6. Redefining News: How Digital Convergence is Transforming Print Media Consumption— International Conference on Innovation, Disruption and Future of Journalism, Amity University Haryana.
  7. From Cave Paintings to Tweets: A Historical Analysis of Communication’s Development— National Seminar on Exploring Communication’s Historical Origin: ECHO-2025, Manav Rachna International Institute of Research & Studies, Faridabad.
  8. Navigating Digital Convergence: Transformation in Print Media Circulation and Distribution in India— International Conference on Exploring Media, Law & AI in the Post-Truth Era: An Evolving Ecosystem, Woxsen University.
  9. The Impact of Digital Literacy Programs on Marginalised Communities: A Comprehensive Analysis— ICSSR-Sponsored Two-Day Multidisciplinary National Seminar on Navigating Change: Society, Technology and Human Well-being, Lingaya’s Vidyapeeth.
  10. Meta-Analysis of Digital Literacy’s Impact on Social Transformation: Unravelling the Threads of Change— ICSSR-Sponsored Two-Day Multidisciplinary National Seminar on Navigating Change: Society, Technology and Human Well-being, Lingaya’s Vidyapeeth.
  11. Evolution of Engagement: Analysing the Dynamic Relationship Between Changing Media and Shifting Audience Preferences— Prerna Vimarsh–2023: National Conference on Azadi Ka Amrit Mahotsav: Samaj, Sanskriti Aur Sanchar.
  12. The Impact of Social Media on Consumer Behaviour: A Meta-Analysis of Influences, Engagement, and Purchase Decisions— International Conference on New Media and Communication, Mother Teresa Women’s University.
  13. Meta-Analysis of the Impact of Social Media on Government Accountability— International Conference on Emerging Media Trends & Its Impact on Society & Governance, Lovely Professional University.
  14. A Meta-Analysis of the Changing Landscape of Indian Print Media in the Era of Digital Convergence— National Seminar on The Impact of Social Media on Modern Journalism Practices, Vidya Institute of Fashion Technology.
  1. Singh, P., & Arora, N. (2026). Digital transformation and the rise of hybrid media ecosystems. In A. K. Verma & F. Haider (Eds.),New age of media literacy: Understanding influence beyond screens (pp. 108–156). Mohindra Capital Publishers.
  2. Arora, N., Kumar, A., & Pragya. (2026). Artificial intelligence in media content creation: Changes, problems, and future. In B. Auddya (Ed.),Multidisciplinary research area in arts, science & commerce (Vol. 19). The Hill Publication.
  3. Arora, N., Sharma, R., & Gaur, K. S. (2026).Freedom, responsibility & accountability: Media law & ethics in the digital age. In B. Auddya (Ed.), Multidisciplinary Research Area in Arts, Science & Commerce (Vol. 23, pp. 1–5). The Hill Publication. ISBN: 978-81-999797-5-8.
  4. Khatana, B., Sharma, R., & Arora, N. (2026).Human arbitrators, media, and artificial intelligence: A legal and ethical analysis. In B. Auddya (Ed.), Multidisciplinary Research Area in Arts, Science & Commerce (Vol. 23, pp. 11–14). The Hill Publication. ISBN: 978-81-999797-5-8.
  5. Singh, P., & Arora, N. (2024). Futuristic trends in media: The podcasting revolution. InFuturistic trends in social sciences (Vol. 3, Book 19, Part 1, pp. 77–86). Iterative International Publishers. https://doi.org/10.58532/V3BJSO19P1CH9
  6. Arora, N. (2024). From print to pixel: Understanding the evolutionary path of Indian print media in the era of digital convergence. InMultidisciplinary approach in research area (Vol. 5, pp. 37–40). The Hill Publication.
  7. Arora, N. (2024). Examining public relations dynamics: A thorough analysis. InMultidisciplinary approach in research area (Vol. 7, pp. 47–49). The Hill Publication.
  8. Arora, N. (2024). Bridging borders and bytes: Rethinking legal education for a digital age. InMultidisciplinary research in arts, science and commerce (Vol. 14, pp. 44–45). The Hill Publication.

Key Achievements

  • 20+ research papers published in Scopus, UGC CARE and reputed journals, along with book chapters.
  • Author of two books on Journalism and Mass Communication.
  • Presented 15+ research papers at national and international conferences.
  • Awarded “Nari Mahima Award 2021”, recognising 51 influential women of Haryana.
  • Reviewer for JETIR, IJCRT and IJIRT.
  • Member of Print Media Association, Patarkar Ekta Manch and Indian Media Centre.
  • Completed Google Ads Fundamentals & Digital Marketing certificate course.
  • Completed AIU–Amity FDP on Innovative Research (2023).
  • Completed AICTE ATAL FDP on AI & Digital Tools (2025).
  • Extensive professional experience in journalism, field reporting, print media, content editing, teaching and research.