{"id":107115,"date":"2025-06-05T11:59:15","date_gmt":"2025-06-05T11:59:15","guid":{"rendered":"https:\/\/www.krmangalam.edu.in\/?p=107115"},"modified":"2026-04-01T10:15:08","modified_gmt":"2026-04-01T10:15:08","slug":"types-of-business-analytics","status":"publish","type":"post","link":"https:\/\/wp.krmangalam.edu.in\/blog\/types-of-business-analytics\/","title":{"rendered":"Types of Business Analytics: Career Paths and Prospects"},"content":{"rendered":"

Business analytics is a method of using data to understand the past performances of a business and also analyse it to predict the future trends, which can help the business to make better decisions to earn profit. This helps the businesses to make better and more informed choices and offer the most valued products & services in the market. By analysing data, a business gets to uncover patterns, trends, and insights that might not be immediately notable.<\/span><\/p>\n

Different types of business analytics help businesses to identify their areas for improvement and optimise processes, which can ultimately make them cost-efficient and help them make strategic business decisions. K.R. Mangalam University (KRMU), Gurgaon, offers the <\/span>Bachelor of Business Administration (BBA) in Business Analytics<\/span>, <\/em>as well as <\/span>BBA (Hons. \/ Hons. with Research)<\/span><\/a> courses. In this blog, we will discuss these programmes, along with their fees, syllabus, scope and more.\u00a0<\/span><\/p>\n

Types of Business Analytics<\/h2>\n

In layman’s terms, Business Analytics is a set of technologies used for solving business problems using analysis of data, statistical models, and respective quantitative methods available and applicable to particular problems. The success rate of these analytics depends majorly on the quality of data available and also on the determination of the exact business goal.<\/span><\/p>\n

Following are the different types of business analytics:<\/span><\/p>\n

Descriptive Analytics<\/h3>\n

It is one of the simplest forms of data processing, using current and historical trends and their relationships. It is used to describe an event, a phenomenon, or an outcome. The best examples use reports on inventory and sales figures.\u00a0<\/span><\/p>\n

Diagnostic Analytics<\/h3>\n

It is a type of data analytics which focuses on understanding the root causes of events, patterns, or the abnormalities in the historical data. Instead of going into what happened, diagnostic analytics focuses on why it happened, trying to find the underlying factors and reasons.<\/span><\/p>\n

Predictive Analytics<\/h3>\n

This type of analytics uses data, different types of statistical algorithms, machine learning and even artificial intelligence at times to predict the future from the historical data. The main goal of this analysis is to provide the probabilistic assessment of the future outcomes and behaviours.<\/span><\/p>\n

Prescriptive Analytics<\/h3>\n

It is a type of analytics that focuses on determining the best course of action for a particular situation. It’s kind of disaster management for the businesses, making them well prepared for the real-life problems that a business can face. It makes the company ready and well-equipped to counter the situation.\u00a0<\/span><\/p>\n

Also Read: <\/strong>BBA Business Analytics: Scope & Career Opportunities<\/a><\/p>\n

BBA in Business Analytics from K.R. Mangalam University<\/h2>\n

The syllabus of BBA in Business Analytics is carefully designed to provide students with a complete knowledge of the subject, especially technical and analytical proficiency. They teach the importance of business analytics and its significance.<\/span> KRMU offers this course in two different types that are as follows:<\/span><\/p>\n

BBA (Business Analytics) with academic support of Ernst & Young (EY)<\/b>
\n<\/span>This programme helps the students to understand the field of data gathering, analysis, interpretation, and visualisation. It also equips the students with the knowledge and skills necessary to make well-informed decisions, which helps with the company\u2019s success. <\/span>The course is offered in partnership with Ernst & Young.\u00a0<\/span><\/p>\n\n\n\n
Duration<\/b>: 3 Years<\/span><\/td>\nProgramme Fee Per Year<\/b>: Rs 2,10,000 (as per 4th of June, 2025)<\/span><\/td>\nEligibility Criteria:<\/b> The student must have passed 10+2 or an equivalent examination from any recognised board\/university with a minimum of 50% aggregate marks.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

The Business Analytics course syllabus\u200b at KRMU is as follows:<\/strong><\/p>\n

YEAR 01<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n
Semester 1<\/b><\/td>\nSemester 2<\/b><\/td>\n<\/tr>\n
Principles of Management<\/span><\/td>\nDesign Thinking<\/span><\/td>\n<\/tr>\n
Financial Accounting and Reporting<\/span><\/td>\nCost and Management Accounting<\/span><\/td>\n<\/tr>\n
Introduction to Data Analytics<\/span><\/td>\nOpen Elective I<\/span><\/td>\n<\/tr>\n
Indian Knowledge System<\/span><\/td>\nMOOC<\/span><\/td>\n<\/tr>\n
Microeconomics<\/span><\/td>\nClub\/Society<\/span><\/td>\n<\/tr>\n
Business Statistics<\/span><\/td>\nData Visualization<\/span><\/td>\n<\/tr>\n
Minor I<\/span><\/td>\nEconomic Environment and Policy<\/span><\/td>\n<\/tr>\n
Commercial Laws<\/span><\/td>\nMS Excel for Decision Making<\/span><\/td>\n<\/tr>\n
–<\/span><\/td>\nMinor II<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

YEAR 02<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Semester 3<\/b><\/td>\nSemester 4<\/b><\/td>\n<\/tr>\n
Managing Contemporary Human Resources<\/span><\/td>\nResearch Methodology For Business<\/span><\/td>\n<\/tr>\n
Machine Learning For Business<\/span><\/td>\nEnterprise Planning Analytics<\/span><\/td>\n<\/tr>\n
AI Tools for Business<\/span><\/td>\nLeadership and Team Building<\/span><\/td>\n<\/tr>\n
Project Management<\/span><\/td>\nOpen Elective II<\/span><\/td>\n<\/tr>\n
GST and E Filing<\/span><\/td>\nCommunication & Personality Development<\/span><\/td>\n<\/tr>\n
Minor III<\/span><\/td>\nIntroduction to Financial Management<\/span><\/td>\n<\/tr>\n
Fundamentals of Marketing<\/span><\/td>\nIdea to Empire: A Project-Based Entrepreneurship Expedition<\/span><\/td>\n<\/tr>\n
Verbal Ability<\/span><\/td>\nBlockchain<\/span><\/td>\n<\/tr>\n
Summer Internship\/Research Project<\/span><\/td>\nMinor IV<\/span><\/td>\n<\/tr>\n
Community Service<\/span><\/td>\n–<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

YEAR 03<\/h4>\n\n\n\n\n\n\n\n\n\n\n
Semester 5<\/b><\/td>\nSemester 6<\/b><\/td>\n<\/tr>\n
Sentiment Analysis: Understanding Customer Satisfaction through Text Data<\/span><\/td>\nStrategic Management<\/span><\/td>\n<\/tr>\n
Predictive Analytics<\/span><\/td>\nFinancial Analytics<\/span><\/td>\n<\/tr>\n
Minor V<\/span><\/td>\nRisk & Fraud Analytics<\/span><\/td>\n<\/tr>\n
Summer Internship\/Research Project<\/span><\/td>\nNegotiation<\/span><\/td>\n<\/tr>\n
General Awareness for Business<\/span><\/td>\nBusiness Ethics, Values & Corporate Governance<\/span><\/td>\n<\/tr>\n
Arithmetic and Reasoning Skills-II<\/span><\/td>\nHR Analytics<\/span><\/td>\n<\/tr>\n
Sales and Customer Relationship Management<\/span><\/td>\nMinor VI<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

BBA (Hons. \/ Hons. with Research) (Business Analytics) with academic support of Ernst & Young (EY)<\/b><\/p>\n

This programme focuses on a broad spectrum of modules, such as financial reporting and analysis, business applications of economics, marketing for contemporary business, statistics, and computational data analysis. <\/span>This course too is offered in partnership with Ernst & Young<\/span>; <\/span><\/em>EY is one of the leading industries in assurance, tax, and transactions.<\/span>
\n<\/span><\/p>\n\n\n\n
Duration<\/b>: 4 Years<\/span><\/td>\nProgramme Fee Per Year<\/b>: Rs 2,10,000 (as per 4th of June, 2025)<\/span><\/td>\nEligibility Criteria:<\/b> The student must have passed 10+2 or an equivalent examination from any recognised board\/university with a minimum of 50% aggregate marks.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

The Business Analytics course syllabus\u200b is as follows:<\/strong><\/p>\n

YEAR 01<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Semester 1<\/b><\/td>\nSemester 2<\/b><\/td>\n<\/tr>\n
Principles of Management<\/span><\/td>\nDesign Thinking<\/span><\/td>\n<\/tr>\n
Financial Accounting and Reporting<\/span><\/td>\nCost and Management Accounting<\/span><\/td>\n<\/tr>\n
Introduction to Artificial Intelligence, Business Intelligence, Data Analytics<\/span><\/td>\nOpen Elective I<\/span><\/td>\n<\/tr>\n
Indian Knowledge System<\/span><\/td>\nMOOC<\/span><\/td>\n<\/tr>\n
Microeconomics<\/span><\/td>\nClub\/Society<\/span><\/td>\n<\/tr>\n
Business Mathematics<\/span><\/td>\nPower BI, Python and SQL<\/span><\/td>\n<\/tr>\n
Minor I<\/span><\/td>\nEconomic Environment and Policy<\/span><\/td>\n<\/tr>\n
Commercial Laws<\/span><\/td>\nMS Excel for Business<\/span><\/td>\n<\/tr>\n
–<\/span><\/td>\nMinor II<\/span><\/td>\n<\/tr>\n
<\/td>\nSummer Internship\u2014I<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

YEAR 02<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Semester 3<\/b><\/td>\nSemester 4<\/b><\/td>\n<\/tr>\n
Managing Contemporary Human Resources<\/span><\/td>\nResearch Methodology For Business<\/span><\/td>\n<\/tr>\n
Statistics & Computational Data Analysis<\/span><\/td>\nEnterprise Planning Analytics (IBM)<\/span><\/td>\n<\/tr>\n
AI Tools for Business<\/span><\/td>\nLeadership and Team Building<\/span><\/td>\n<\/tr>\n
Project Management using MS Excel<\/span><\/td>\nOpen Elective II<\/span><\/td>\n<\/tr>\n
GST and E Filing<\/span><\/td>\nCommunication & Personality Development<\/span><\/td>\n<\/tr>\n
Minor III<\/span><\/td>\nIntroduction to Financial Management<\/span><\/td>\n<\/tr>\n
Fundamentals of Marketing<\/span><\/td>\nEntrepreneurship Development<\/span><\/td>\n<\/tr>\n
Verbal Ability<\/span><\/td>\nMachine Learning For Business<\/span><\/td>\n<\/tr>\n
Summer Internship\/Research Project<\/span><\/td>\nMinor IV<\/span><\/td>\n<\/tr>\n
Community Service<\/span><\/td>\nSummer Internship-II<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

YEAR 03<\/h4>\n\n\n\n\n\n\n\n\n\n\n
Semester 5<\/b><\/td>\nSemester 6<\/b><\/td>\n<\/tr>\n
Operations Research<\/span><\/td>\nStrategic Management<\/span><\/td>\n<\/tr>\n
Data Visualization<\/span><\/td>\nFinancial Analytics<\/span><\/td>\n<\/tr>\n
Arithmetic and Reasoning Skills-II<\/span><\/td>\nRisk & Fraud Analytics<\/span><\/td>\n<\/tr>\n
Summer Internship\/Research Project<\/span><\/td>\nNegotiation<\/span><\/td>\n<\/tr>\n
General Awareness for Business<\/span><\/td>\nBusiness Ethics, Values & Corporate Governance<\/span><\/td>\n<\/tr>\n
Sales and Customer Relationship Management<\/span><\/td>\nHR Analytics<\/span><\/td>\n<\/tr>\n
Minor V<\/span><\/td>\nMinor VI<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

YEAR 04<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Semester 7<\/b><\/td>\nSemester 8<\/b><\/td>\n<\/tr>\n
Organisational Structure, Culture and Design<\/span><\/td>\nBBA (Hons.) in Business Intelligence and Analytics (BBA BIA)<\/span><\/td>\n<\/tr>\n
Supply Chain Analytics<\/span><\/td>\nQualitative Research Methods<\/span><\/td>\n<\/tr>\n
Minor VII<\/span><\/td>\nGeopolitical Implications on Business<\/span><\/td>\n<\/tr>\n
Marketing Research<\/span><\/td>\nCybersecurity<\/span><\/td>\n<\/tr>\n
Blockchain<\/span><\/td>\nMinor Project<\/span><\/td>\n<\/tr>\n
–<\/span><\/td>\nBusiness Intelligence and Analytics<\/span><\/td>\n<\/tr>\n
–<\/span><\/td>\nDissertation<\/span><\/td>\n<\/tr>\n
–<\/span><\/td>\nMultivariate Research<\/span><\/td>\n<\/tr>\n
–<\/span><\/td>\nMinor VIII<\/span><\/td>\n<\/tr>\n
–<\/span><\/td>\nGenerative AI<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Business Analyst Scope in India<\/strong>
\n<\/b><\/p>\n