{"id":107512,"date":"2025-06-16T12:05:36","date_gmt":"2025-06-16T12:05:36","guid":{"rendered":"https:\/\/www.krmangalam.edu.in\/blog\/?p=107512"},"modified":"2026-04-02T07:21:05","modified_gmt":"2026-04-02T07:21:05","slug":"mba-in-marketing","status":"publish","type":"post","link":"https:\/\/wp.krmangalam.edu.in\/blog\/mba-in-marketing\/","title":{"rendered":"Explore the Best College for MBA in Marketing in Delhi NCR"},"content":{"rendered":"

Before we begin discussing an MBA in Marketing, let\u2019s understand what marketing means. Marketing is the process through which a company or organisation promotes or advertises its goods or services to its target customers through a variety of mediums like print ads, television, radio, billboards, social media platforms, SMS, emails, and more. In the present business landscape, marketing is the backbone of any business organisation as it drives customer engagement, builds brand value, and directly influences revenue growth.<\/span><\/p>\n

In this blog, we will discuss everything related to MBA in Marketing viz., MBA in Marketing course details, MBA in Marketing fees, MBA in Marketing syllabus, MBA in Marketing scope, best college for MBA in Marketing in Delhi NCR<\/a> and why you should choose K.R. Mangalam University (KRMU) for pursuing an MBA in Marketing.\u00a0<\/span><\/p>\n

What is an MBA?<\/h2>\n

An MBA (Master of Business Administration) is a postgraduate degree that provides comprehensive knowledge and training in business management, which includes a broad understanding of all the major business functions like Accounting, Finance, Marketing, Operations, Sales, and Human Resources, while also developing crucial skills like strategic thinking, communication, decision-making and problem-solving.<\/span><\/p>\n

A lot of specialisations are offered in an MBA programme. Some of the most common and preferred MBA specialisations are shown in the image below.\u00a0<\/span><\/p>\n

\"MBA

(MBA Specialisations)<\/p><\/div>\n

Understanding MBA in Marketing<\/h2>\n

An MBA in Marketing is a postgraduate programme that focuses on developing strategic, analytical, and creative skills related to marketing and brand management. It covers key areas such as consumer behaviour, digital marketing, advertising, market research, sales management, and product development.\u00a0<\/span><\/p>\n

This specialisation prepares students to understand market trends, create effective marketing campaigns, and drive business growth by connecting products or services with the target audience.\u00a0<\/span><\/p>\n

The significance of marketing is powerfully captured in this quote by <\/span>Steve Jobs, Co-founder of Apple Inc.<\/strong>: <\/span>“People don’t know what they want until you show it to them. That\u2019s why I never rely on market research. Our task is to read things that are not yet on the page.”<\/span><\/em><\/p>\n

MBA in Marketing Scope<\/h2>\n

An MBA in Marketing offers a dynamic career scope. With the gained expertise in\u00a0 strategy making, analytics, and communication skills, graduates can pursue roles such as:<\/span><\/p>\n

Marketing Manager: <\/b>(Salary Range: Rs. 6 LPA to 8 LPA)*<\/span><\/p>\n

Brand Strategist: <\/b>(Salary Range: Rs. 6 LPA to 10 LPA)*<\/span><\/p>\n

Digital Marketing Specialist: <\/b>(Salary Range: Rs. 5 LPA to 10 LPA)*<\/span><\/p>\n

Product Manager: <\/b>(Salary Range: Rs. 6 LPA to 12 LPA)*\u00a0<\/span><\/p>\n

Moreover, in the present time, where digital platforms are used a lot for product or service promotion, there is a high demand for skilled marketing professionals all across the globe.\u00a0<\/span><\/p>\n

*Note: <\/b>The salaries mentioned above are sourced from various sources on the internet. Hence, they can vary.<\/span><\/em><\/p>\n

Also Read: <\/strong>MBA in Technology Management: Admission, Eligibility, Scope<\/a><\/p>\n

MBA in Marketing Course Details: Fee, Duration and Eligibility<\/h2>\n

The common eligibility, course duration and fee of MBA in Marketing course offered at colleges, universities and other educational institutions are mentioned below.<\/span><\/p>\n\n\n\n\n
Course Name<\/b><\/td>\nEligibility\u00a0<\/b><\/td>\nCourse Duration<\/b><\/td>\nFee\/Year<\/b><\/p>\n

(In Rs.)<\/b><\/td>\n<\/tr>\n

MBA (Marketing)\u00a0<\/span><\/td>\n\n
    \n
  • A Bachelor\u2019s degree (in any discipline) from a recognised university.<\/span><\/li>\n<\/ul>\n
      \n
    • Minimum 50% aggregate marks (may vary by institution).<\/span><\/li>\n<\/ul>\n
        \n
      • Valid score in a national\/state-level entrance exam such as CAT, MAT, XAT, CMAT, GMAT, or university-level tests (if applicable).<\/span><\/li>\n<\/ul>\n<\/td>\n
2 Years\u00a0<\/span><\/td>\n3,50,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Details of MBA in Digital Marketing Offered by KRMU<\/h2>\n

Explore the MBA (Digital Marketing) course duration, syllabus, eligibility criteria, and fees of KRMU below.\u00a0<\/span><\/p>\n

Name of the Programme:<\/b> MBA (Digital Marketing) with academic support of IIDE\u00a0\u00a0<\/span><\/p>\n

Programme Duration<\/b> – 2 Years (4 semesters)\u00a0<\/span><\/p>\n

Eligibility Criteria<\/b> – The candidate must have a bachelor\u2019s degree or equivalent examination from a recognised university with at least 50% marks in aggregate.<\/span><\/p>\n

Programme Fees <\/b>– Rs 3,50,000 per year\u00a0<\/span><\/p>\n

The table given below shows the semester-wise programme syllabus of the MBA in Digital Marketing programme offered by K.R. Mangalam University under <\/span>its School of Management and Commerce (SOMC).\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n
Semester\u00a0<\/b><\/td>\nProgramme Syllabus\u00a0<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nExcel for Business, Statistics for Business, Managerial Economics, Financial Accounting for Management, Evolution of Management Theory, Behaviour in Organisations, Marketing Management, Digital Marketing Fundamentals, Content Marketing, Oral Business Communication, and Innovation and Design Thinking<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nGlobal Business Operations, Research Methodology Using R, Human Resource Management, Operations Management, Management and Cost Accounting, Macro Economics, User Interface and User Experience, Search Engine Optimization, Social Media Marketing, Creating An Entrepreneurial Mindset, and Written Business Communication<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nEvaluation of Summer Internship Project Report, Business Sustainability, Governance and Ethics, Corporate Finance, General Awareness and Corporate Affairs, Digital Marketing Analytics, Integrated Digital Marketing, Digital Advertising, Elective -I, Elective- II, Elective- III, and Elective -IV<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nCapstone Project Report, Contemporary Issues in Strategic Management, Cyber Laws and Security, Mobile Marketing, Elective V, Elective VI, Elective VII, and Elective VIII<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Admission Process for MBA in Marketing at KRMU<\/h2>\n

To get admission at K.R. Mangalam University, one needs to follow the following six easy steps:\u00a0<\/span><\/p>\n